In the private sector, Mncube’s leadership roles as the Public Relations Officer at MTN and later as Managing Director of B74 Media Lab PR Agency demonstrated his ability to deliver top-notch media and communication advisory services. His clientele included notable entities such as the European Union Delegation to South Africa, the Department of Economic Affairs and Tourism (KZN), and South African Breweries, among others. He wrote over 100 SEO articles for companies in India, Bangladesh, and the United States of America during this period.

Mncube’s prowess in content creation and strategic communication propelled him to significant roles in the public sector, such as the Media Liaison Officer at the KwaZulu-Natal Legislature, focusing on speechwriting and media management. He served as the Director of Media Liaison and PR at the KwaZulu-Natal Department of Education and the Department of Transport, where he acted as the spokesperson and speechwriter for the respective MECs. His expertise in speechwriting was further honed during his ten-year tenure as the Director of Political Speechwriting and Content at the Department of Basic Education, Office of the Minister.

Transitioning to a freelance role, Mncube has established himself as a formidable presence in content writing, editing, and thought leadership. His three-year association with MInsight Content Creation has seen him develop strategic content related to the tourism industry, including authoring numerous op-eds and C-suite speeches for senior executives at South African Tourism, along with multiple media statements. Notably, he has reported on-site at Africa’s Travel Indaba more than twice, covered Meetings Africa twice, and once at the Tourism Leadership Conference 2023, organised by the Tourism Business Council of South Africa (TBCSA).

Beyond the scope of tourism, Mr. Mncube has demonstrated his versatility and depth by undertaking various writing assignments for other high-profile clients, including site reporting for the Bloomberg Africa Business Media Innovators Forum 2023, thought leadership for One.org, and crafting speeches for the Vodacom Journalists of the Year Awards judge’s convenor.

Last year (2023), he was commissioned by The Faith Action to End GBV Collective to write a series of articles on faith, spirituality, and healing. All were published in various media, including the City Press.
In 2024, he was appointed by the Human Sciences Research Council to serve on a panel of copywriters until 2027.

Moreover, his work with Setting the Record Straight Media Agency as a Freelance Editor and Resident Senior Writer showcases his adaptability and accomplishments across a diverse range of writing and editing projects. He recently produced two advertorials for the KwaZulu-Natal Legislature, edited a 30-year Review (422 pages) summary report for the Presidency, and completed (1200 pages) copyediting of the 30-Year of Democracy Review Report, 2024, demonstrating his versatility and wide-ranging experience.

Beyond his professional endeavours, Mncube is a prolific writer with contributions to five publications and is the author of three monographs, including ‘The Love Diary of a Zulu Boy’ and ‘The Ramaphosa Chronicles’, both of which received critical acclaim. He has also contributed to anthologies such as ‘Black Tax: Burden or Ubuntu’, as well as various literary and academic journals. His literary work delves into themes of love, societal issues, and political commentary, further broadening his influence as a writer and thinker.